YHOO - Yahoo

Our initial take on Yahoo (YHOO) is that there will not be much reaction to what amounts to a rearranging of the deck chairs through a reshuffle of management by the Yahoos at Yahoo. If anything, this only highlights the quandry they find themselves in and shines a glaring spotlight on their ill health. If YHOO really wanted to shake things up, then CEO Semel should have been given the bums rush. But perhaps that would have just left it rudderless; at least he's a known quantity in having led it to a nifty 30% stock decline this year (nice going Terry!). At the end of the day, the real problem for Yahoo is.... the juggernaut known as Google. It's as simple as that.