I've never heard this before on NY radio... a homebuilder - K Hovnanian (HOV) advertising a "3 Day Deal of the Century" with "savings on homes of up to $149,000!!!" They proclaim there has "Never been a better time to buy!"
I heard this spot on WBBR 1130 - my old stomping grounds. WBBR skews to a high demographic audience, so it makes sense Hovnanian opted to take ads out there, hoping to attract people with prime credit ratings.
As a radio industry person in the NY market for too many years, to my recollection this is the first time I've heard a homebuilder buy a campaign to advertise houses for sale.
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